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Client: Cheetos.

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Challenge: To create a landing page for a sweepstake contest for university students to win a free supply of Cheetos to last them throughout their university years. The aim: to collect data and build brand loyalty.

 

Solution: The language I used was carefully chosen to speak to the target demographic, keeping Cheetos' bold, fun, and cheeky brand voice front and centre. I also wanted to make sure it was clear that the target audience was university students, by including it right up front in the name of the contest.