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Client: The New Yorker Magazine. 

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Challenge: To get more subscribers to their digital-only subscription, with a three-frame dynamic banner ad. As with any dynamic banner ad, the challenge was to have continuity between the three frames whilst also allowing each to stand alone. 

 

Solution: Their digital subscription is called "Unlimited Digital Access", so I went with the concept of being able to read the magazine anywhere. It was created just after Biden's inauguration when Bernie Sanders' mittens were all over the internet. The end frame leaves us with the motivation to "Set yourself free", which has the double meaning of not only setting yourself free physically but also intellectually.